{"id":37260,"date":"2026-07-25T15:31:59","date_gmt":"2026-07-25T14:31:59","guid":{"rendered":"https:\/\/social-ruby-armadillo.37-97-241-174.cpanel.site\/preference-space\/"},"modified":"2026-07-28T12:23:35","modified_gmt":"2026-07-28T11:23:35","slug":"preference-space","status":"publish","type":"page","link":"https:\/\/www.e-canvasser.com\/en\/preference-space\/","title":{"rendered":"Preference Space"},"content":{"rendered":"\n
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Behaviour, preference and change<\/p>\n\n\n\n

Preference Space<\/h1>\n\n\n\n

A Preference Space shows not only what people choose, but also which alternatives are nearby, which positions endure and where change encounters resistance.<\/p>\n\n\n\n

E-canvasser connects research, behavioural and geographic data to make this underlying structure visible and actionable for strategy, communication and decision-making.<\/p>\n\n\n\n

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See what becomes visible<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Abstract
Choices as positions, distances and potential movement.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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What becomes visible?<\/p>\n\n\n\n

Three questions beneath every choice.<\/h2>\n\n\n\n

An outcome tells us what happened. Preference Space helps explain how firmly that outcome stands and what other movement may be possible.<\/p>\n<\/div>\n\n\n\n

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Cost of movement<\/h3>\n\n\n\n

How large is the step from the current position to an alternative?<\/p>\n<\/div>\n\n\n\n

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Stability of choices<\/h3>\n\n\n\n

Which positions endure and which are sensitive to change?<\/p>\n<\/div>\n\n\n\n

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Risk at boundaries<\/h3>\n\n\n\n

Where can movement reverse, stall or produce an unexpected effect?<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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How it works<\/p>\n\n\n\n

From question to actionable perspective.<\/h2>\n<\/div>\n\n\n\n
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1. Define the choice<\/h3>\n\n\n\n

Which specific attitude, preference or behaviour needs to be understood?<\/p>\n\n\n\n

2. Examine the patterns<\/h3>\n\n\n\n

We test which signals and characteristics are statistically associated with the outcome.<\/p>\n\n\n\n

3. Reconstruct the landscape<\/h3>\n\n\n\n

We connect relevant patterns with research, behavioural and geographic context.<\/p>\n\n\n\n

4. Translate into decisions<\/h3>\n\n\n\n

We interpret the outcome in terms of opportunity, resistance, stability and potential movement.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"Visualisation
A historical analysis view of a model-based audience profile.<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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From behaviour to audience profile<\/p>\n\n\n\n

The patterns beneath behaviour and preference.<\/h2>\n\n\n\n

E-canvasser examines which characteristics are statistically associated with measured behaviour or an opinion. This creates a model-based audience profile that reveals differences, similarities and potential movement within groups or areas.<\/p>\n\n\n\n

In previous communications, we used the terms Voter DNA<\/strong> and Citizen DNA<\/strong>. DNA is a metaphor: the profile describes statistical patterns within groups or areas. It says nothing about biological traits and does not determine what an individual thinks, wants or will do.<\/p>\n\n\n\n

What the outcome does not claim<\/h3>\n\n\n\n