Understanding behaviour and choices
Revealing the architecture behind choices.
E-canvasser reveals how groups move between choices, which positions are stable and where change encounters resistance. We connect research, behavioural and geographic data in a Preference Space that guides strategy, communication and decision-making.
Cost of movement
How difficult is a shift?
Stability of choices
How firmly does a position hold?
Risk at boundaries
Where does change become unstable?
Preference Space
Not only predicting what comes next, but understanding what can move.
Together, choices form a landscape of proximity, alternatives, strong positions and boundaries. E-canvasser reconstructs this landscape. In our method, we call it Preference Space.
This reveals why some changes feel natural while others encounter structural resistance.
How it works
Data learns the pattern. Theory safeguards its meaning.
E-canvasser combines empirical signals with explicit assumptions, goals and constraints. The analysis focuses on relationships and the dynamics of change, not only on probabilities.
- Testable assumptions and traceable analyses
- Explicit goals and relevant constraints
- Human judgement in interpretation and application
Applications
Understand where choices emerge and what makes movement possible.
Customer choices and market movement
Discover which patterns are associated with choosing, disengaging or starting to move.
Support and behavioural change
See where support or resistance emerges and where a different approach may be needed.
Political and societal choices
Understand stable support, nearby alternatives and differences between groups and areas.
In practice
Analysis becomes actionable in the portal.
The E-canvasser portal brings maps, filters and analyses together for strategy, policy and research. Geographic analysis is a proven application and the operational origin of the method.
“The essence is our ability to influence people’s decisions by mapping the fundamental layer beneath decision-making.”
Frank van Dalen, CEO E-canvasser
Influence requires transparent goals, testable constraints and responsible use.
What movement is still hidden in your data?
Contact us about a question involving behaviour, preference, support or change — or about the analysis portal.
