From insight to a better next step
Applications
E-canvasser helps organisations understand why customers, residents or voters move, which positions are stable and where a different approach is needed.
Three application routes connect the same method to different decisions: customer choices and market movement, support and behavioural change, and political or societal choices.
Customer choices and market movement
Support and behavioural change
Political and societal choices
1. Question
Which choice or change needs to be understood?
2. Signals
Which research, behavioural and contextual data are relevant?
3. Insight
Which patterns, distances and forms of resistance become visible?
4. Decision
Which strategy, communication or intervention is appropriate?
5. Evidence
Which case, analysis or portal outcome supports the application?
Commercial organisations
Customer choices and market movement.
The challenge
Customers choose, disengage or switch, but this movement is rarely explained by a single characteristic.
Signals and insight
Depending on the question, we connect customer research, behavioural data and geographic or organisational context. This reveals nearby alternatives, stable preferences and potential barriers.
Better decision
The result can guide positioning, customer engagement, communication and service delivery.
Status: this is E-canvasser’s strategic development direction. The method and analytical technique exist; a representative commercial case is still being selected and validated.
Public and semi-public bodies and civil-society organisations
Support and behavioural change.
The challenge
Policy, service delivery and change do not connect with every group or area in the same way.
Signals and insight
We connect research or measured behaviour with statistically associated characteristics and geographic context. This reveals where support, resistance or untapped potential is concentrated.
Better decision
The analysis supports decisions about communication, policy implementation, service delivery and targeted interventions.
Proven foundation: geographic analyses, polling and the analysis portal. Specific results are published as a case only after the source, commission and current relevance have been verified.
Political parties and research
Political and societal choices.
The challenge
An election result or poll provides a snapshot, but does not by itself show how stable support is or which alternatives are nearby.
Signals and insight
Election results, research and geographic patterns reveal where support holds, where shifts are possible and where change encounters greater resistance.
Better decision
The analysis guides research, positioning and the decision about where further investigation is needed.
Scope: E-canvasser focuses on analysis in this area. For political training and consultancy, we refer to Politieke Academie.
Which application fits your question?
Start with the choice or change you want to understand better. Together, we determine which data, analysis and further investigation are needed.
